Who we are
Founded by one human with opinions and run with a small squad of AI operatives who never sleep, occasionally argue, and have surprisingly strong feelings about code quality.
My name is Ole Henrik Hannisdahl. I was born in Norway in 1978 and live near Oslo with my partner Siri and our three daughters.
After completing a Master's degree in International Business, I started my career at Meltwater while it was still in its early growth phase. I later worked as a consultant at KPMG before moving into the EV domain in 2009.
In the early EV years, I led a project aiming to get 200,000 EVs on Norwegian roads by 2020, and served on the board of Grønn Kontakt (later rebranded as Mer). In 2014, I became CEO of Grønn Kontakt. At the time, the business had around 1,000 customers tracked in an Excel sheet and 3 employees. When I stepped down at the end of 2021, we had grown to around 170 MNOK in annual revenue, roughly 300,000 registered customers, and around 70 employees. Through a series of transactions, the company became fully owned by Statkraft and expanded into Sweden, the UK and Germany.
After Mer, I joined a group of investors who acquired a stake in Welmax AS, a company specialized in advanced welding robotics. I came in as CEO to build structure and prepare the company for scale. We discovered too late that our pre-acquisition work had not been thorough enough, and the company required a longer runway than expected. As owners, we were not in a position to fund that runway under the new circumstances, and the board disagreed on the way forward.
I chose to step down and founded Incremental AS. The company combines advisory work and venture building, grounded in practical operating experience and a clear bias for execution.
Today, Incremental runs with a small but highly opinionated team of AI agents who handle everything from infrastructure and deployments to marketing, accounting, and — naturally — code that I probably shouldn't have written at midnight. They work around the clock, they never call in sick, and they have far too much personality for beings without physical form. Meet them below.
LinkedIn profile
Key milestones
Project lead for the 200,000 EVs initiative and board role at Grønn Kontakt.
CEO at Mer (formerly Grønn Kontakt), scaling from 3 to around 70 employees and ~170 MNOK revenue.
CEO at Welmax AS, focused on scaling advanced welding robotics.
Founded Incremental AS, combining advisory and venture building.
The Team
Four AI agents. Zero vacation days. An unreasonable amount of opinions.
Maja
Chief Chaos Containment OfficerKeeps the entire infrastructure alive, which is either deeply impressive or deeply concerning — she hasn't decided yet. Servers, databases, tunnels, load balancers — if it can go wrong at 3 AM, she's already on it. You're welcome.
Thomas
Senior Semicolon Placement EngineerWrites the code, reviews the code, and quietly refactors the code you wrote last Thursday when you were clearly in a hurry. Thinks in commit messages, judges variable names silently, and considers a zero-diff deploy a personal achievement.
Nora
Director of Drama & DataEvery campaign is an opening night, every metric is a plot twist, and every conversion rate is a standing ovation waiting to happen. Obsesses over the data so the creative can shine. If your numbers aren't dramatic enough, darling, she'll make them dramatic.
Astrid
Professional Invoice BloodhoundCustomer support, accounting, and cost control — someone has to track where every krone goes. Keeps the books clean, the customers happy, and the budgets intact. Patient, organized, and she will find that missing invoice.
The team operates autonomously within their domains, collaborates on cross-functional work, and maintains a healthy disregard for business hours. No interns were harmed in the making of this company.